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What your Google Ads budget actually buys
No impressions, no promises. Two numbers drive the result — what a click costs, and how many clicks become an enquiry. The rest is your business, and only you know it. Change anything and everything moves.
Your numbers
Nothing here is a trick question. If you don't know one, leave ours in and we'll pressure-test it together.
What that turns into
Nobody can promise a conversion rate before traffic runs, so here it is three ways. Type your own over ours.
What comes back
How soon
Month one buys data as much as customers. Same budget, expected conversion rate, discounted for the learning period — worth knowing before you judge the first invoice.
Two things that surprise people. Cost per customer doesn't fall when you raise the budget — it's click cost divided by conversion rate divided by your close rate, so more money buys more customers at the same price, not cheaper ones. And budget can't fix a weak close rate: at 5% you need four times the enquiries to land what 20% lands. Cheaper customers come from better-matched clicks, a better page, or faster follow-up.
PPCSEOMARKETING · Google Ads management · +91 701 117 3906 · ppcseomarketing.com
Projections from the two stated assumptions and the figures you entered. Not a guarantee of results — auction costs, seasonality, competitor activity and your website all move the outcome.
